@font-face{font-family:Jakarta;src:url('/blog-assets/jakarta.woff2') format('woff2');font-style:normal;font-weight:100 900;font-display:swap}
:root{--purple:#2d1b69;--dark:#1e143c;--yellow:#ffd000;--cream:#fffdf7;--muted:#70697e;--line:#e8e3ef;--soft:#f5f1fb;--green:#25684d;--header:76px}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:110px}
body{margin:0;background:var(--cream);color:var(--dark);font-family:Jakarta,Arial,sans-serif;-webkit-font-smoothing:antialiased}
button,input,a,summary{-webkit-tap-highlight-color:transparent}
button,input{font:inherit}
button,a,summary,input{touch-action:manipulation}
button,summary{cursor:pointer}
a{color:inherit;text-decoration:none}
button{color:inherit}
button:focus-visible,a:focus-visible,summary:focus-visible,input:focus-visible{outline:3px solid #8058cf;outline-offset:5px}
img{max-width:100%;display:block}
[hidden]{display:none!important}
.svg-definitions{position:absolute;width:0;height:0;overflow:hidden}
.icon{width:22px;height:22px;fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.8;flex:none}
.wrap{width:min(1120px,calc(100% - 64px));margin-inline:auto}
.skip-link{position:fixed;top:-80px;left:20px;background:var(--yellow);padding:14px;z-index:100}.skip-link:focus{top:12px}
.site-header{position:sticky;top:0;z-index:30;background:linear-gradient(115deg,#2d1b69,#382775);color:white}
.header-inner{width:min(1240px,calc(100% - 64px));height:var(--header);margin:auto;display:flex;gap:26px;align-items:center;justify-content:space-between}
.logo{display:inline-flex;align-items:center;gap:8px;flex:none}.logo>svg{width:43px;height:43px}.logo>span{font-size:30px;font-weight:850;letter-spacing:-1px}
.desktop-nav{display:flex;gap:25px;font-size:13px;font-weight:650}.desktop-nav a{padding:14px 0;white-space:nowrap}.desktop-nav a:hover{color:var(--yellow)}
.header-actions{display:flex;align-items:center;gap:12px}
.button{min-height:54px;display:inline-flex;align-items:center;justify-content:center;gap:22px;border-radius:100px;padding:15px 24px;font-weight:800;font-size:15px;transition:transform .2s,box-shadow .2s}
.button:hover{transform:translateY(-2px);box-shadow:0 6px 18px #24174620}.button.yellow{background:var(--yellow);color:var(--purple)}.button.purple{background:var(--purple);color:#fff}.button.small{min-height:44px;padding:12px 19px;font-size:12px;gap:10px}.button.small .icon{width:18px;height:18px}.cta-short{display:none}
.menu-button{width:42px;height:44px;background:none;border:0;border-radius:9px;color:white;display:none;align-items:center;justify-content:center}.menu-button:hover{background:#ffffff15}
.mobile-nav{padding:12px 24px 24px;display:grid;border-top:1px solid #ffffff25}.mobile-nav a{padding:13px 0;font-size:15px;font-weight:650}
.reading-track{height:3px;background:#ffffff0c;position:absolute;inset:auto 0 0}.reading-track>div{height:100%;width:0;background:var(--yellow);transition:width .12s linear}
.breadcrumb{display:flex;align-items:center;flex-wrap:wrap;gap:10px;color:var(--muted);font-size:11px;font-weight:550;padding-top:27px}.breadcrumb a:hover{text-decoration:underline}.breadcrumb span[aria-current]{color:var(--purple)}.breadcrumb>span[aria-hidden]{color:#aaa1b5}
.article-heading{max-width:930px;margin:46px auto 32px}
.article-tags{display:flex;align-items:center;gap:15px;margin-bottom:25px}.tag{display:flex;align-items:center;gap:8px;border-radius:30px;padding:7px 12px;background:#ede7f8;color:var(--purple);font-weight:800;font-size:10px;letter-spacing:1px}.tag .icon{width:17px;height:17px}.guide-label{font-size:10px;letter-spacing:1.4px;font-weight:750;color:#8b7f5d}
h1{font-size:clamp(38px,4.1vw,58px);line-height:1.14;letter-spacing:-2.5px;font-weight:800;margin:0;color:var(--purple);text-wrap:balance}
.highlight{background:linear-gradient(transparent 72%,#ffe367 72%,#ffe367 93%,transparent 93%);padding:0 5px 4px 0;white-space:nowrap}
.hero-description{color:var(--muted);font-size:18px;line-height:1.7;letter-spacing:-.2px;margin:23px 0 27px}
.article-meta{display:flex;align-items:center;justify-content:space-between;gap:15px}
.byline{display:flex;align-items:center;gap:11px}.byline img{border-radius:10px;width:34px;height:34px}.byline strong{font-size:12px;font-weight:800;display:block;margin-bottom:4px}.byline div>span{display:flex;align-items:center;gap:8px;color:var(--muted);font-size:11px}.byline i{font-style:normal}
.share-button{border:1px solid #ded7e6;background:transparent;border-radius:30px;min-height:43px;padding:10px 16px;display:flex;align-items:center;gap:9px;font-size:12px;font-weight:750}.share-button .icon{width:17px;height:17px}.share-button:hover{background:var(--soft)}
.cover{margin:0}.cover>img{width:100%;height:auto;aspect-ratio:2.25;object-fit:cover;object-position:center 50%;border-radius:22px;background:#f3e2d6}.cover figcaption{display:flex;justify-content:space-between;gap:16px;font-size:10px;color:#7c7387;line-height:1.6;margin-top:12px}.cover figcaption>span{white-space:nowrap}
.article-grid{display:grid;grid-template-columns:230px minmax(0,730px);justify-content:space-between;gap:65px;margin-top:66px;margin-bottom:80px}
.sidebar-inner{position:sticky;top:113px}.sidebar-label{font-size:10px;font-weight:850;letter-spacing:1.5px;color:var(--purple);margin:3px 0 20px}.toc{display:flex;flex-direction:column;border-left:1px solid var(--line)}.toc a{display:flex;align-items:baseline;gap:11px;padding:12px 0 12px 15px;font-size:11px;line-height:1.6;color:var(--muted);margin-left:-1px;border-left:2px solid transparent;transition:color .2s,border-color .2s}.toc a>span{font-size:10px;color:#a59cb0;font-weight:800}.toc a.active{color:var(--purple);font-weight:800;border-left-color:var(--purple)}.toc a.active>span{color:var(--purple)}.toc a:hover{color:var(--purple);background:#2d1b6904}.toc a.toc-extra{font-size:10px;margin-top:12px;padding-top:20px;border-top:1px solid var(--line);align-items:center;gap:9px;font-weight:700}.toc-extra .icon{width:16px;height:16px}
.sidebar-note{border-radius:16px;background:#fff3bc;margin-top:31px;padding:20px}.sidebar-note>.icon{width:26px;height:26px;margin-bottom:12px;color:#6c5300}.sidebar-note strong{display:block;font-size:12px;line-height:1.6}.sidebar-note p{font-size:11px;line-height:1.85;margin:8px 0 0;color:#71633b}
.article-body{min-width:0;font-size:16px;line-height:1.9;color:#565063}.article-body>p,.article-section>p{margin:0 0 21px}.article-body p strong{color:var(--dark);font-weight:750}.article-body .intro{font-size:19px;line-height:1.75;font-weight:550;color:#383044}.article-body h2{font-size:31px;line-height:1.3;letter-spacing:-1.1px;font-weight:800;color:var(--purple);margin:10px 0 24px;text-wrap:balance}.article-body h3{color:var(--purple)}
.takeaway{margin:32px 0 48px;padding:24px 28px 24px 25px;border-radius:0 15px 15px 0;border-left:4px solid var(--yellow);background:#f3eff9}.eyebrow{display:block;font-size:9px;font-weight:850;letter-spacing:1.5px;line-height:1.5;color:#6b5d88}.takeaway p{font-size:15px;line-height:1.85;margin:10px 0 0}
.article-section{padding-top:17px;margin-bottom:50px;scroll-margin-top:105px}.step-label{font-size:9px;font-weight:850;letter-spacing:1.6px;color:#8f819b;display:block;line-height:1.7}.writing-note{padding:22px 25px;background:#fff;border:1px solid var(--line);border-radius:14px;margin:28px 0 0}.writing-note>span{font-size:9px;letter-spacing:1px;text-transform:uppercase;font-weight:850;color:#8b7d98}.writing-note p{font-size:23px;line-height:1.5;font-weight:750;color:var(--purple);margin:10px 0}.writing-note small{font-size:12px;line-height:1.6;color:var(--muted)}
.reward-examples{border:1px solid var(--line);border-radius:17px;overflow:hidden;background:#fff;margin-top:25px}.examples-heading{display:flex;align-items:center;gap:10px;padding:16px 22px;background:#f5f1fb;color:var(--purple);font-size:13px}.examples-heading .icon{width:21px;height:21px}.example-row{display:grid;grid-template-columns:165px 1fr;gap:20px;align-items:center;padding:17px 22px;border-top:1px solid #f0ebf5;font-size:13px;line-height:1.6}.business-label{font-size:12px;font-weight:800;color:var(--dark)}.article-body p.small-note{font-size:11px;line-height:1.75;color:var(--muted);margin:12px 0 25px}
.loyalty-example{padding:25px;background:#f1edf7;border:1px solid #e4dced;border-radius:23px;margin:30px 0}.demo-heading{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:21px}.demo-heading h3{font-size:19px;letter-spacing:-.5px;line-height:1.5;margin:6px 0 0;font-weight:800}.demo-heading>.icon{width:30px;height:30px;color:var(--purple)}
.demo-card{overflow:hidden;border-radius:18px;background:white;box-shadow:0 9px 25px #2615480b;border:1px solid #ded5e9}.demo-card-head{padding:22px 25px;display:flex;justify-content:space-between;align-items:center;background:linear-gradient(120deg,#2d1b69,#57408a);color:white;gap:15px}.demo-card-head>span{font-size:18px;font-weight:800;line-height:1.5}.demo-card-head small{display:block;color:#dfd6f1;font-size:8px;font-weight:600;letter-spacing:1.5px;margin-top:6px}.demo-card-head>.icon{width:32px;height:32px;color:#ffe36b}.demo-card-body{padding:24px 25px 27px}.demo-points{display:flex;justify-content:space-between;align-items:center;gap:12px;color:#82758f;font-size:10px;margin-bottom:19px}.demo-points>span:first-child{color:var(--purple);font-size:12px;white-space:nowrap}.demo-points b{font-size:28px;letter-spacing:-1px}.demo-points>span:last-child{text-align:right}.stamps{display:grid;grid-template-columns:repeat(10,minmax(0,1fr));gap:8px}.stamp{aspect-ratio:1;display:grid;place-items:center;border-radius:50%;border:1.5px dashed #c7bdd6;color:#998ba9;background:white;font-size:11px;transition:background .25s,transform .25s,border-color .25s;line-height:1}.stamp .icon{width:60%;height:60%;stroke-width:2.5}.stamp.filled{color:var(--purple);background:#ffde3e;border:1.5px solid #ffde3e}.stamp.threshold{border-radius:10px;border:2px solid #d3a91e;color:#8b6a00}.stamp.threshold.filled{background:var(--purple);border-color:var(--purple);color:#ffdf52}.stamp.just-added{animation:stamp-in .45s ease-out}
@keyframes stamp-in{0%{transform:scale(.75)}65%{transform:scale(1.13)}100%{transform:scale(1)}}
.milestones{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:15px}.milestones>div{display:flex;align-items:center;gap:10px;padding:12px;border-radius:12px;background:#ffffff80;border:1px solid #e2dae9;transition:background .25s,border-color .25s}.milestones>div>span:last-child{font-size:11px;line-height:1.7;font-weight:800;color:var(--purple)}.milestone-number{font-size:22px;line-height:1;font-weight:850;color:#85738f;white-space:nowrap}.milestone-number small{font-size:8px;display:block;margin-top:4px;text-align:center}.milestone-status{font-size:9px;display:block;font-weight:500;color:var(--muted)}.milestones>div.reached{background:#fff2b1;border-color:#e7ce6c}.reached .milestone-number{color:var(--purple)}
.demo-slider{margin-top:23px}.demo-slider label{display:flex;justify-content:space-between;align-items:center;font-size:10px;font-weight:700;color:var(--purple);gap:10px;line-height:1.7}.demo-slider label .icon{width:17px;height:17px}.demo-slider input{width:100%;height:30px;cursor:ew-resize;margin:10px 0 0;appearance:none;background:transparent;--fill:30%}.demo-slider input::-webkit-slider-runnable-track{height:7px;border-radius:20px;background:linear-gradient(to right,var(--purple) var(--fill),#dcd2e8 var(--fill))}.demo-slider input::-moz-range-track{height:7px;border-radius:20px;background:#dcd2e8}.demo-slider input::-moz-range-progress{background:var(--purple);height:7px;border-radius:20px}.demo-slider input::-webkit-slider-thumb{appearance:none;width:24px;height:24px;border-radius:50%;background:var(--yellow);border:4px solid var(--purple);margin-top:-8.5px;box-shadow:0 1px 8px #2d1b6920}.demo-slider input::-moz-range-thumb{width:17px;height:17px;border:4px solid var(--purple);border-radius:50%;background:var(--yellow)}.demo-slider p{margin:1px 0 0;font-size:11px;color:var(--purple);min-height:20px}.demo-caption{font-size:9px;color:#8d809b;line-height:1.6;margin:14px 0 0}
.source-ref{color:var(--purple);font-size:11px;font-weight:800;vertical-align:super;text-decoration:underline;text-underline-offset:3px}
blockquote{margin:30px 0;padding:27px 28px 26px;border-radius:18px;background:#ffed98;color:var(--purple);position:relative}blockquote>span{font-size:9px;letter-spacing:1.6px;font-weight:850}blockquote>p{font-size:24px;line-height:1.55;letter-spacing:-.6px;font-weight:750;margin:12px 0 0}
.important-note{border:1px solid #ded5eb;border-radius:13px;padding:21px 24px;background:#faf8fe;font-size:13px;line-height:1.8}.important-note strong{color:var(--purple);display:block}.important-note p{margin:8px 0 0}
.observation-list{margin:27px 0}.observation-list>div{display:grid;grid-template-columns:190px 1fr;gap:24px;padding:20px 0;border-top:1px solid var(--line);font-size:13px;line-height:1.8}.observation-list>div:last-child{border-bottom:1px solid var(--line)}.observation-list span{font-weight:800;color:var(--purple)}.observation-list p{margin:0}
.preparation{background:var(--purple);border-radius:23px;padding:30px;color:#dbd2ee;margin:30px 0 55px;scroll-margin-top:110px}.preparation .eyebrow{color:#ffe575}.checklist-heading{display:flex;align-items:center;gap:18px;justify-content:space-between}.checklist-heading h2{color:white;font-size:25px;margin:8px 0}.checklist-heading>span{font-size:13px;color:var(--yellow);font-weight:800;white-space:nowrap;border:1px solid #7561a3;padding:7px 11px;border-radius:10px}.preparation>p{font-size:12px;margin:9px 0 24px}.checklist label{display:flex;align-items:center;gap:12px;cursor:pointer;min-height:53px;font-size:12px;line-height:1.75;padding:10px 0;border-top:1px solid #ffffff15}.checklist input{width:20px;height:20px;flex:none;accent-color:var(--yellow);cursor:pointer;margin:0}.checklist label:has(input:checked){color:white}.checklist-progress{height:4px;background:#ffffff1c;border-radius:10px;margin-top:23px;overflow:hidden}.checklist-progress>div{width:0;background:var(--yellow);height:100%;transition:width .3s}.preparation>.checklist-message{font-size:10px;margin:12px 0 0;color:#e0d6ee;min-height:19px}
.faq{margin:0 0 45px}.faq>h2{font-size:26px}.faq details{border-bottom:1px solid var(--line)}.faq summary{font-size:13px;font-weight:750;line-height:1.7;padding:19px 0;color:var(--purple);display:flex;align-items:center;justify-content:space-between;gap:18px;list-style:none}.faq summary::-webkit-details-marker{display:none}.faq summary .icon{width:18px;height:18px;transition:transform .2s}.faq details[open] summary .icon{transform:rotate(180deg)}.faq details p{margin:0 0 22px;font-size:13px;line-height:1.9;max-width:650px}
.author-box{border-top:1px solid var(--line);padding-top:25px;display:flex;gap:16px;align-items:center}.author-box img{border-radius:13px;flex:none}.author-box strong{font-size:13px;color:var(--purple);font-weight:850}.author-box p{font-size:11px;line-height:1.8;margin:4px 0 0;max-width:470px}
.sources{margin-top:26px}.sources summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:12px;font-size:11px;font-weight:700;padding:12px 0;color:#81758d}.sources summary::-webkit-details-marker{display:none}.sources summary .icon{width:16px;height:16px}.sources p,.sources li{font-size:12px;line-height:1.8}.sources a{color:var(--purple);text-decoration:underline;text-underline-offset:3px}.sources a .icon{height:14px;width:14px;vertical-align:middle;margin-left:4px}.sources ul{padding-left:18px}.sources li{margin-bottom:10px}.sources small{font-size:10px}
.closing-section{background:linear-gradient(110deg,#ffdc2f,#ffe877);color:var(--purple);padding:65px 0}.closing-inner{display:flex;align-items:center;justify-content:space-between;gap:60px}.closing-inner .eyebrow{color:#786027;font-size:10px}.closing-inner h2{font-size:38px;line-height:1.2;letter-spacing:-1.6px;margin:16px 0}.closing-inner p{font-size:13px;line-height:1.8;max-width:430px;margin-bottom:0}.closing-actions{display:flex;flex-direction:column;align-items:center;gap:23px;flex:none}.closing-actions .button{padding-inline:30px;min-width:240px}.text-link{display:inline-flex;gap:10px;align-items:center;font-size:12px;font-weight:800}.text-link .icon{width:16px;height:16px}.text-link:hover{text-decoration:underline;text-underline-offset:5px}
.next-resources{padding-block:60px 70px}.next-resources>div:first-child{display:flex;justify-content:space-between;align-items:baseline;gap:20px}.next-resources h2{font-size:24px;color:var(--purple);letter-spacing:-.7px;margin:0}.resource-links{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:26px}.resource-links>a{display:grid;grid-template-columns:1fr 25px;gap:10px 20px;background:white;border:1px solid var(--line);border-radius:16px;padding:24px;transition:border-color .2s,transform .2s}.resource-links>a:hover{border-color:#b6a4d1;transform:translateY(-3px)}.resource-links span{grid-column:1;font-size:9px;letter-spacing:1.2px;color:var(--muted);font-weight:750}.resource-links strong{font-size:15px;line-height:1.5;color:var(--purple);letter-spacing:-.3px}.resource-links .icon{grid-column:2;grid-row:1 / span 2;align-self:center;color:var(--purple)}
.site-footer{background:#21134d;color:#ddd5ee;padding:42px 0 56px}.site-footer>.wrap{display:flex;align-items:center;gap:32px;flex-wrap:wrap}.site-footer .logo>span{font-size:28px;color:white}.site-footer p{font-size:10px;line-height:1.8;margin:0}.site-footer nav{margin-left:auto;display:flex;gap:20px;font-size:10px}.site-footer nav a{padding-block:12px}.site-footer nav a:hover{color:var(--yellow)}.copyright{font-size:9px;display:block;width:100%;padding-top:22px;border-top:1px solid #ffffff13;color:#9f92b8}
.preview-label{position:fixed;bottom:12px;left:12px;padding:7px 11px;border-radius:20px;background:#fffdf7ed;border:1px solid #d8d0e1;color:#7c6b8e;box-shadow:0 2px 12px #21144d09;font-size:8px;font-weight:700;letter-spacing:.7px;z-index:20;pointer-events:none;backdrop-filter:blur(8px)}
.share-toast{position:fixed;bottom:25px;right:25px;background:var(--purple);color:white;padding:14px 14px 14px 20px;border-radius:14px;display:flex;align-items:center;gap:20px;box-shadow:0 10px 50px #1e143c30;z-index:40;font-size:13px;max-width:calc(100vw - 32px)}.share-toast button{border:0;background:#ffffff16;border-radius:8px;width:34px;height:34px;display:grid;place-items:center;color:white}.share-toast .icon{width:17px;height:17px}
.mobile-toc{display:none}
@media(min-width:1440px){.article-heading{max-width:930px}.article-grid{grid-template-columns:230px minmax(0,750px);gap:70px}}
@media(max-width:1100px){.desktop-nav{gap:18px;font-size:11px}.header-inner{gap:15px}.article-grid{grid-template-columns:200px minmax(0,1fr);gap:40px}.toc a{font-size:10px;padding-left:10px}.toc a.toc-extra{font-size:9px;gap:3px}.hero-description{font-size:17px}.article-heading{max-width:850px}.article-body{font-size:15px}.article-body h2{font-size:29px}.stamps{gap:5px}.example-row{grid-template-columns:140px 1fr}.observation-list>div{grid-template-columns:150px 1fr;gap:20px}.header-inner{width:calc(100% - 42px)}}
@media(max-width:900px){.desktop-nav{display:none}.menu-button{display:flex}.article-grid{grid-template-columns:1fr;max-width:730px;gap:0}.article-sidebar{display:none}.mobile-toc{display:block;border-block:1px solid var(--line);margin:0 0 38px;padding:5px 0}.mobile-toc summary{list-style:none;display:flex;justify-content:space-between;align-items:center;font-size:12px;font-weight:800;color:var(--purple);padding:15px 0}.mobile-toc summary::-webkit-details-marker{display:none}.mobile-toc .icon{width:18px;height:18px}.mobile-toc nav{display:grid;padding:2px 0 15px}.mobile-toc nav a{font-size:12px;padding:9px 0;line-height:1.5}.article-body{font-size:16px}.article-heading{margin-top:35px}.article-grid{margin-top:45px}.closing-inner h2{font-size:31px}.closing-inner{gap:25px}.closing-actions .button{min-width:200px}.next-resources>div:first-child{display:block}.next-resources h2{margin-top:10px}.site-footer nav{width:100%;margin-left:0}.article-hero.wrap{width:calc(100% - 42px)}}
@media(max-width:600px){:root{--header:66px}html{scroll-padding-top:88px}.wrap,.header-inner{width:calc(100% - 36px)}.article-hero.wrap{width:calc(100% - 36px)}.logo{gap:4px}.logo>svg{height:33px;width:33px}.logo>span{font-size:25px;letter-spacing:-.8px}.header-inner{gap:10px}.header-actions{gap:4px}.button.small{min-height:40px;font-size:10px;padding:10px 13px;gap:3px}.button.small .icon{width:14px;height:14px}.menu-button{width:32px}.menu-button .icon{width:22px;height:22px}.breadcrumb{font-size:8px;gap:7px;padding-top:21px}.breadcrumb>span[aria-current],.breadcrumb>span[aria-hidden]:last-of-type{display:none}.article-heading{margin:31px 0 27px}.article-tags{gap:11px;margin-bottom:19px}.tag{font-size:8px;padding:5px 9px;gap:6px}.tag .icon{width:14px;height:14px}.guide-label{font-size:7px;letter-spacing:.85px}h1{font-size:38px;line-height:1.14;letter-spacing:-1.9px;text-wrap:initial}.desktop-break{display:none}.hero-description{font-size:14px;line-height:1.8;margin:21px 0 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